Balazs Török

Intro

"𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐠𝐫𝐞𝐚𝐭 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐟𝐨𝐫 𝐠𝐫𝐞𝐚𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬"

Skills

• Digital marketing strategy development and execution
  Both for B2B and B2C markets in Hungary and all over Europe
• Budget management and analytics-driven decision-making
• Global marketing and multi-location operations
• Team leadership and cross-functional collaboration
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Pay-per-click (PPC) advertising
  (Google Ads, Linkedin Ads, Apple Search Ads, Meta)
• Email marketing and CRM automation
  (Hubspot, Active Campaign, Klaviyo, MailerLite)
• Conversion rate optimization (CRO)
• Web analytics and data analysis
  (Google Analytics, HotJar, Google Tag Manager)
• Project management and cross-functional collaboration
• Strong communication and presentation skills

Exprience

Digital Marketing Consultant

Chief Marketing Officer, Blue Colibri App - Internal communication, engagement, administration, e-learning: reach your entire workforce with Blue Colibri App.

💙Formulated comprehensive 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 for the Blue Colibri App in the DAC and CEE regions.

🎯Crafted the 𝐛𝐫𝐚𝐧𝐝'𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 to effectively compete with European market rivals.

💼𝐋𝐞𝐝 𝐚 𝐭𝐞𝐚𝐦 𝐨𝐟 5 members, providing guidance to help them achieve their personal and professional goals within the company.

🌍 Managed PPC, content marketing, and PR campaigns on LinkedIn, Google, and Facebook 𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐃𝐀𝐂𝐇 𝐚𝐧𝐝 𝐂𝐄𝐄 𝐫𝐞𝐠𝐢𝐨𝐧𝐬.

🏆 Received recognition as the 𝐦𝐨𝐬𝐭 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐭𝐞𝐚𝐦 𝐦𝐞𝐦𝐛𝐞𝐫 of the Blue Colibri team (see picture below).

Chief Marketing Officer, DiabTrend - Diabetes Management with Ai

📲 Successfully achieved the milestone of acquiring the 𝐢𝐧𝐢𝐭𝐢𝐚𝐥 1000 𝐩𝐚𝐲𝐢𝐧𝐠 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞𝐫𝐬 for the app.

🌍 Effectively introduced the application and brand to 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐬.

🐼Developed a comprehensive brand strategy and executed a brand facelift.

📈Established a robust digital ecosystem for the company, including CRM implementation, push and email notifications, drip campaigns, development of a 𝐧𝐞𝐰 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, 𝐚𝐧𝐝 𝐏𝐏𝐂 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬.

🎤𝐂𝐨𝐧𝐝𝐮𝐜𝐭𝐞𝐝 𝐮𝐬𝐞𝐫 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰𝐬 and closely monitored customer satisfaction to enhance product retention.

📰 Additionally, we received a 𝐦𝐞𝐧𝐭𝐢𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 Forbes.hu.

Marketing Manager, Index.hu Zrt. - Biggest Hungarian news site

👁️𝐌𝐚𝐧𝐚𝐠𝐞𝐝 𝐚𝐧𝐝 𝐬𝐮𝐩𝐞𝐫𝐯𝐢𝐬𝐞𝐝 one of the most significant subscription systems for Hungary's largest news website.

✍️𝐃𝐞𝐯𝐢𝐬𝐞𝐝 𝐚𝐧𝐝 𝐞𝐱𝐞𝐜𝐮𝐭𝐞𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 aimed at boosting the number of subscribers and supporters.

🧠𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐝 𝐚 𝐧𝐞𝐰 𝐂𝐑𝐌 system to enhance communication with supporters.

♾️Optimized content distribution through 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐛𝐲 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 Search Engine Optimization (SEO) and algorithms.

📈Enhanced the 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐬𝐲𝐬𝐭𝐞𝐦 to monitor article performance and supporter data.

📊Developed a strategy for 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐚𝐧 𝐨𝐧𝐥𝐢𝐧𝐞 𝐰𝐞𝐛𝐬𝐡𝐨𝐩 for merchandise and books authored by journalists, whether published in-house or by third-party publishers.

Digital Marketing Manager, Green Fox Academy - Impact driven coding bootcamp and IT talent pool in Budapest, Prague and Bratislava.

🟢𝐂𝐫𝐚𝐟𝐭𝐞𝐝 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 and successfully executed B2C campaigns, encompassing video and photo production.

🌍𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐞𝐱𝐭𝐞𝐧𝐬𝐢𝐯𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 to the marketing team based in Prague, covering marketing strategies and website editing techniques.

🎯Identified and seamlessly integrated innovative marketing tools, such as 𝐖𝐞𝐛𝐟𝐥𝐨𝐰, 𝐀𝐜𝐭𝐢𝐯𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧, Google Data Studio, HotJar, Supermetrics, and ManyChat.

✅𝐍𝐮𝐫𝐭𝐮𝐫𝐞𝐝 𝐬𝐭𝐫𝐨𝐧𝐠 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐭𝐡 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 and subcontractors, including photographers, graphic designers, video production teams, and animation experts.

Designed data visualizations within Google Data Studio and generated reports crucial for decision-making support.

Managed cash flow planning and administration efficiently.

Played a pivotal role in product development, encompassing pricing strategies, target audience identification, and messaging refinement.

Designed and oversaw intricate processes and workflows, facilitating their seamless implementation among colleagues.

Orchestrated B2C events to drive engagement and growth.

Education

Technical and Scientific Communication (MSc)

Activities and societies:
- Organized community events such as SciCom Tuesdays, a monthly semi-open event where lecturers, students, and others interested in science communication could engage in discussions.
- Participated in a student trip to Manchester for the Euro Science Open Forum (ESOF), a biennial event. Produced video reports and articles, and established connections within the field.

Pursued a unique qualification in Central Europe focused on scientific communication, encompassing skills in article writing, video production, and event and exhibition organization related to scientific topics.

Geographic Information Science and Cartography (BASc)

Activities and societies:
I was actively involved with the ELTE TTK's SU newspaper, Tétékás Nyúz. Throughout my tenure, I served as a columnist and also took on the role of an editor. In the final two years, I had the honor of being appointed as the Editor-in-Chief of the newspaper.

For my BASc dissertation, I focused on e-commerce, analyzing its primary processes and patterns on both a global and national scale. As part of my research, I developed clusters specific to the countries of the European Union, providing valuable insights into the e-commerce landscape.

Professional Certifications:

Hubspot Academy Certifications

• Content Marketing
• Digital Marketing
• Inbound Marketing
• SEO
• ...and more🔗

Interest

Board games

I have a great passion for board games as they provide a high-quality and enjoyable way to spend time together with other players. My favorites are complex strategic games, but I also appreciate lighter party games because they often require less time to learn and understand the rules. These games help bring less cohesive teams closer together. Additionally, I enjoy creating and developing board games myself.

Youtube and edutainment

I follow numerous science popularization channels on YouTube and have a subscription to ensure high-quality content consumption without advertisements. In addition, I have created an educational channel focused on indoor plants. Furthermore, I manage a smaller personal channel and a professional one. These platforms provide excellent opportunities for knowledge sharing, similar to online teaching. I have developed two courses for which I have created instructional videos as well.

Recommendations

Péter Szlávik

I highly recommend Balázs as a digital marketing expert who has been instrumental in transforming our marketing strategy. With his deep understanding of digital trends and innovative approach, Balázs helped us reach our target audience more effectively.He provided continuous support for our marketing communication efforts, refining our messaging, optimizing our social media presence, and implementing data-driven initiatives that delivered outstanding results.Working with Balázs has been a pleasure. His professionalism, excellent communication skills, and ability to collaborate effectively with our team make him an invaluable ally.

Pál Hegedűs

Balázs creates digital marketing content with the ease average folks create a shopping list. No matter whether it is blogs, videos, chatbots or funnel marketing, he shares hassle-free, easy to use, proven methods to engage with your audience. Is it skill, experience or is it in his DNA?

Tamas Sajosi

Balázs provided us with extensive assistance in managing our campaigns and integrating our website into Hubspot. His support was invaluable, and our discussions also served as a form of mini training. I gained a lot of knowledge from him during our collaboration.

...and more🔗

Languages

• Hungarian (Native)
• English (Fluent)
• German (Basic)